In 2015 the new management team at Dona Maria II National Theatre (Teatro Nacional Dona Maria II / TDMII) envisioned a cultural project with a flexible dynamic that was open to the city, the country and the rest of the world. The theatre was in need of a graphic communication strategy that reflected its new openness, especially because the previous logo — unchanged for 25 years — was based on the building’s façade, valuing only the monument.

Considering the brief, we developed a logo based on the acronym ‘DMII’ (Dona Maria II), in which the letter ‘M’ takes many forms within a wide typographic spectrum — from extra condensed to extra expanded. The flexibility of this central letter at the same time translates multiple points of view and interpretations.