An exhibition that offered a unique perspective about Portuguese design and contemporary production in several design areas (product, editorial, multimedia or furniture). Since it is a strong title, we chose to use typography on a large scale. The geometric form — the red mass — has texture, synthesizing the duality geometry/materality, two strands that strengthen the idea of tension, also achieved by the typography. The transition is translated by the boundary between the organic form which is also geometric. Desire is evoked by the color red.