At the request of the Porto’s City Hall we created the graphic identity for the commemorations of the city’s public holiday — S. João’s (Oporto’s patron saint).
We developed a concept that does not elected a characterizing element, as we had done a survey in which the population selected a set of several associated symbols. The emotional aspect of this project is very strong, because it is about a popular event that has always had a lot success amongst the inhabitants of the county.
For the identification system we created a original. not serif and geometric font, made with only capital letters, with several versions (full and various contours), and a set of symbols that represent this party (paper balloons, basil pots, fireworks and plastic hammers) drawn with the same metric and spirit of the typeface.
We used the CMYK color system so we could explore the overlap of symbols and letters using different colors, originating new colors (overprint) to give more liveliness to the project with the aim of bringing togheter the identity and the concepto of the event.
The identity was thought to be developed using new technologies. We created a software application capable of generating different patterns, shapes and logos to be used by designers who would apply the image in the festivities of the following years — an open system that, through the created elements, generates multiple images without any noticeable loss of continuity to the identification of the event.