Created and developed by P28, OUTDOOR aims to adopt an unconventional format in the contemporary public art manifested in the manipulation of advertising media. This conceptual solution embodies the need to rehabilitate and renew spaces used for advertising without the loss of identity or transformation of its form, aiming a reorientation of priorities in its genesis. As an example the outdoors are used for political propaganda and product advertisement. Its original function will be subverted by taking advantage of its enormous potential as communication support to the masses.
This project intends to use this exterior advertising medium, modular boards located in places of high visibility, such as along the highways or in the city centers. In 2012 all the works will be presented in Lisbon and Oporto. Specifically, the project intends to use the standard models of 8m x 3m, according to the standard measures adopted by the industry.
P28’s Outdoor project has the participation of artists, architects and designers, national and international, originating from diverse artistic disciplines.
Artists
Adriana Varejão [BR],
Bedwyr Williams [UK],
Chitra Ganesh [US],
Erwin Wurm [AU],
Gabriela Albergaria [PT],
Jesper Just [DK],
Jorge Molder [PT],
Leonid Tishkov [RU],
Luisa Cunha [PT],
Marcel van Eeden [NL],
Mário Feliciano [PT],
Miguel Palma [PT],
Paulo Mendes [PT],
Pedro Cabral Santo [PT],
Pedro Cabrita Reis [PT],
R2 [PT],
Susana Anágua [PT],
Susanne Themlitz [PT]
Org. & Artistic Direction
P28
Guest curator
Luísa Santos
Lisbon
28th Feb – 31st Mar 2012
Porto
1st Aug – 31st Aug 2012
Info
R2 is the signature of the designers and artists Lizá Défossez Ramalho (Troyes, France) and Artur Rebelo (Porto, Portugal). R2’s practice extends beyond conventional boundaries, navigating both typical graphic design’s two-dimensional mediums and architectural landscapes. R2 has earned global acclaim for its groundbreaking projects that contributed to redefine the boundaries of the design field. Driven by an unwavering commitment to excellence, they passionately devote themselves to crafting high-quality, both conceptually and visually, designed projects. R2 Design studio was co-founded in 1995 by Defossez Ramalho & Rebelo and works with cultural institutions and commercial clients in fields ranging from culture and lifestyle to industry. R2’s multidisciplinary approach allows them to respond effectively to a wide range of projects from Dam Signage in the Douro River (with Souto de Moura-Architects) to extensive branding that includes typography on building ceilings (Casa & typography do Conto), to a complex museum graphic identity with more than 14 locations (Museu do Porto). Recent projects includes branding project for Évora 2027, European Culture Capital in 2027 as well as for Vhils Studio.
Art Practice
Drawings
Visual Essays
Photography
Film
Sculpture
Spacial
Design Office
Art Direction
Graphic Design
Identity
Exhibition
Wayfinding