The Form of Form Posters

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Lisbon Architecture Triennale

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Lisbon, PT

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2016

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Project Type

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The Form of Form Poster — Obra
The Form of Form Poster — A Forma da Forma
The Form of Form Poster — Talk, Talk, Talk
The Form of Form Poster — Geral Street
The Form of Form Poster — Posters Gif
The Form of Form Poster — 1
The Form of Form Poster — 2
The Form of Form Poster — 3
The Form of Form Poster — 4
The Form of Form Poster — 5

The graphic identity of The form of Form is built from the typographical elements that constitute the title, demonstrating the two quadrangular «o’s» that generate multiple spaces.
The typesetting is spartan, an economic approach to the available resources, but capable of generating countless shapes.
The shapes are created by the relationships that the «o’s» establish between the space and format(s) of the support(s), transforming a ration starting point in flexible shapes which, in some cases, turn put to be defined in according with their own content.
From the font New Rail Alphabet some characters were changed to, subtly, through the shape of the letters, distinguish the word repetition. Although it is always the same, it can expand its meaning that varies depending on contexts.

Info

R2 is the signature of the designers and artists Lizá Défossez Ramalho (Troyes, France) and Artur Rebelo (Porto, Portugal). R2’s practice extends beyond conventional boundaries, navigating both typical graphic design’s two-dimensional mediums and architectural landscapes. R2 has earned global acclaim for its groundbreaking projects that contributed to redefine the boundaries of the design field. Driven by an unwavering commitment to excellence, they passionately devote themselves to crafting high-quality, both conceptually and visually, designed projects. R2 Design studio was co-founded in 1995 by Defossez Ramalho & Rebelo and works with cultural institutions and commercial clients in fields ranging from culture and lifestyle to industry. R2’s multidisciplinary approach allows them to respond effectively to a wide range of projects from Dam Signage in the Douro River (with Souto de Moura-Architects) to extensive branding that includes typography on building ceilings (Casa & typography do Conto), to a complex museum graphic identity with more than 14 locations (Museu do Porto). Recent projects includes branding project for Évora 2027, European Culture Capital in 2027 as well as for Vhils Studio.

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