The Arriscar o Real (Risking Reality) exhibition focuses on various artists who have explored the mimesis of reality and transformed this question into a paradox. Divided into three sections with corresponding spaces, the dominant concept was associated to the meaning of the real and figurative in space.
The exhibition’s design was not restricted to a merely informative aspect, it intervened directly in the museum’s space. The typography — normally associated to a 2-dimensional format — was materialized in the form of a genuine object of design.
We attempted to use color to guide visitors’ movement through the exhibition. The impact of red, in the entrance hall, was progressively attenuated through recourse to shades of grey, applied in the different sections of the museum. In this manner, the visitor’s itinerary evolved from darker to lighter shades.
3-dimensional letters were placed on the entrance hall floor, forming the words — “Arriscar o Real”. However the manner in which these letters were read altered in accordance with the observer’s viewpoint. The letters were red — like the color of the Museum’s entrance hall — and the public could lean against them while admiring the works of art.