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The Form of Form Posters

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Lisbon Architecture Triennale

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Lisbon, PT

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2016

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Poster & Print

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The graphic identity of The form of Form is built from the typographical elements that constitute the title, demonstrating the two quadrangular «o’s» that generate multiple spaces.
The typesetting is spartan, an economic approach to the available resources, but capable of generating countless shapes.
The shapes are created by the relationships that the «o’s» establish between the space and format(s) of the support(s), transforming a ration starting point in flexible shapes which, in some cases, turn put to be defined in according with their own content.
From the font New Rail Alphabet some characters were changed to, subtly, through the shape of the letters, distinguish the word repetition. Although it is always the same, it can expand its meaning that varies depending on contexts.

© R2 design 1995—2016

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